Currently, Land Rover says the Defender will end production in February 2016. So, I thought I’d better shoot a video on this most iconic of off-roaders.
That said, as I ponder in this video, it seems Land Rover actually is considering keeping it in production elsewhere in the world. Sadly, I think it would still be the end of European sales – it’s becoming a struggle to make this simple, rugged 4×4 green enough to remain in production – especially when a mere 14,000 were sold last year. While there is still a market for this simplistic icon, it’s a very small one. Japanese pick-ups are proving popular with farmers as, dare I say it, they are often (but not always) more reliable.
But, all good things must come to an end. I’ll be sad to see the Land Rover go, but many thousands of them will live on.